The catchy and memorable name PoPo was derived from the Chinese word “bao bao” meaning precious or dear.
PoPo is a brand under Thien Cheong Sdn. Bhd., founded in 1955 by the late Mr. Foong Chek Lung. PoPo’s inception was driven by the desire to offer tasty, yet affordable high-protein snacks for everyone’s enjoyment.
Powered by Mr. Foong’s unwavering passion and determination to succeed, PoPo has grown by leaps and bounds, from humble door-to-door sales to a manufacturing plant today. The company takes great pride in producing a wide range of the best quality beans and peanuts, as well as various HALAL-certified snacks. The star of the brand is none other than the famous PoPo Fish Muruku Original!
Trusted and reputable since 1955, Thien Cheong Sdn. Bhd. keeps on scaling new heights.
Thien Cheong was founded by the late Mr Foong Chek Lung as a small company importing household products and flavour enhancers under the brand name Ve-Hoe. He personally conducted door-to-door sales.
Thien Cheong expanded its business from product distribution to processing pickles such as mangoes, papayas and turnips.
With the help of modern machinery, food production became more hygienic and systematic. Thien Cheong ventured into the processing of anchovies (ikan bilis) and production of PoPo Fish Muruku Original.
Thien Cheong started producing a selection of high-quality beans, peanuts and snacks in a variety of flavours.
Thien Cheong embarked on an overall upgrading of food production facilities.
In line with increasing business demands, Thien Cheong is in the process of expansion and relocation to a new plant that complies with the Green Building Index certification.
In line with increasing business demands, Thien Cheong is in the process of expansion and relocation to a new plant in accordance with the Green Building Index certification.
2023 PoPo has undergone a brand refresh, with a new logo and product packaging. Experience the same amazing taste with a fresh new look.
We steadfastly hold on to our three brand values which lie at the core of our day-to-day operations.
Firstly, thriving to achieve better quality. Our meticulous quality management process takes care of this. Secondly, employee welfare. The company enforces compliance with well-thought-out in-house standard operating procedures in order to ensure and upkeep all employees’ safety in the workplace. Thirdly, affordability for customers. We are determined to continue keeping our products affordable.
We are wholeheartedly committed to delivering improvements in both existing and newly-created snacks.
We sustain our top-selling PoPo Fish Muruku Original and continuously enhance our current offerings while developing enticing new products to cater to varying gastronomic preferences, cultures and markets.
5 Components of Product Quality Management
Our production process is rigorous and covers every step, from picking and purchasing raw materials to storage and distributing the final product. Each step is systematically monitored and evaluated to ensure quality and hygiene control.
We use carefully-selected raw materials in our research and development to diversify and improve our products. Our efforts have resulted in positive feedback from our customers, suppliers and distributors, who serve as our best critics.
We strictly adhere to rigorous monitoring practices at all levels of production.
A well-established name in the food industry, Thien Cheong Sdn. Bhd. has been awarded several certifications.
We take imperative actions and maintain good practices, motivated by our resolute dedication to providing the best for our customers. Our successful acquisition of the Green Building Index, HALAL and MeSTI certifications demonstrates our commitment to prioritising sustainability, and ensuring food quality and safety.
